About Us

Welcome to Just Waves Co.!

We’re a sibling-founded brand fueled by creativity, passion, and a deep love for lake life. Just Waves Co. was created by Morgan and Tyler, a duo dedicated to capturing the beauty and tranquility of the water in every piece we design.

Morgan brings over 15 years of experience as an artist and graphic designer to our brand, infusing each collection with unique, eye-catching designs that reflect her artistic journey and vision. Her passion for creativity shines through in every detail, making our apparel more than just clothing—it’s wearable art.

Tyler’s love for lake life began with annual jet skiing trips with his grandpa at Okoboji, Iowa—a tradition that sparked a lifelong connection to the water. At Just Waves Co., Tyler manages everything outside of graphic design, from development and marketing to order fulfillment. His dedication to customer satisfaction ensures that everyone who shops with us feels the essence of lake life in every interaction.

At Just Waves Co., we’re all about celebrating the moments that make life by the lake so special. Whether you’re relaxing on the dock, paddleboarding at sunrise, or just dreaming of your next lake day, we’re here to provide clothing that brings that feeling wherever you go.

Thank you for joining us on this journey. We’re so excited to share our love for the lake with you!